Invitation to a Special Evening!


S2 Seminars would like to invite you to a special evening!

Toastmasters District 42 Speech Champion, Russ Dantu is off to compete in the Toastmasters’ World Champion of Public Speaking Finals in August. On July 25, we are Launching Russ to Chicago with an evening of entertainment and enlightenment.

The evening begins with a free autographed copy of Russ’s new book, At Your Service upon your arrival. If you’ve already bought his book, no problem. Russ is offering a “trade-in deal” where you can exchange the book from this evening for one of Russ’ other wonderful products.

Next, you’ll move onto wine and cheese networking. Your first glass of wine is free. More may be purchased for cash, with all proceeds going to the fundraiser. Meet new people and old friends as we mingle before the show and during intermission.

Then, we gather in the historic and beautiful Hillhurst United Church sanctuary for entertainment by some of Russ’ favourite Toastmasters and friends.

  • Emcees, Palmo Carpino and Former District 42 International Speech Champion, Rowena Carlson, promise an evening of hilarity.
  • Former District 42 International Speech Champion and professional performer, Chuck Rose will entertain us with his gift of song.
  • Former District 42 International Speech Champion, Darlene Davies will show us (and Russ) how it’s done!
  • For all those who’ve wondered “what the heck is Cowboy Poetry anyway?” Shelley Goldbeck (me!) will be sharing from her repertoire of original poetry and music.
  • And of course, you’ll get to hear Russ Dantu, himself, as he delivers his two competition speeches.

If that’s not enough, our evening will top with the talents of mentalist, Greg T, who uses, human psychology, illusion and intuition to dazzle his audiences.

Proceeds from this fundraiser will go towards assisting Russ with his expenses. If we reach our goal — in the spirit of uplifting each other — we plan to leave a legacy account for future Toastmaster District 42 International Speech Contest winners.

It seems ambitious, I know, but if you’re willing to treat your favourite someone to a summer evening of entertainment, enlightenment and enchantment, we’ll meet our goals.  Tickets are only available online through the secure registration services provided by our favorite event service provider, Ticketor.

Summer is short and we realize folks are vacationing and busy with family. If you can’t make it, please extend this invitation to someone who might enjoy a night on the town or consider donating money by contacting me directly.

For your convenience, I have attached our event e-Poster. We appreciate your sharing with your network to help us reach our goal of 250 Russ supporters.  Here’s how others can help:

  1. Share our poster.
  2. Buy tickets: https://bit.ly/2L3tJof
  3. Become an event sponsor. Call Shelley Goldbeck @ 403.606.1379 for details.

We hope to see you there.

Shelley Goldbeck and Susan Cramer
www.S2Seminars.ca

S2Seminars is proud to be the official registration sponsor for the fundraiser to Launch Russ Dantu to Chicago for the 2018 Toastmasters International Speech  Championship.

That’s the Way the Cookie Crumbles??

Shelley and I believe so strongly in our mantra of “no starving artists” that we take it literally when we speak publicly. We feed our audience cookies!

When we started down this path, we spoke with our good friend, Flo – an exceptional baker and home-chef.  She offered to create a prototype cookie for us that would not only taste great but could also operate as an edible business card.

After lots of experimentation, Flo shared her product with us.  We were thrilled with the taste and the look. These cookies screamed the professionalism we were after.

The next step was to figure out the cost to S2 Seminars for all this yummy goodness.  Flo agreed to let us walk her through our maker pricing process to arrive at what she should charge per cookie.

Here are the steps we used for Flo and the cookies.

Step One:  Figure out the material costs to produce a batch of cookies. 

How much were the ingredients and the packaging to produce a dozen final-product cookies?  Taking into account the cookie and icing ingredients, the plastic sleeves and the ribbon, and any spoilage, Flo used her receipts to calculate that 12 finished-product-worthy cookies could be produced for around $9.

Note 1: Flo defined spoilage as cookies where the royal icing surface was not level or flat, the edges were too brown, the bottoms too dark, the icing letters smudged, etc.  She felt roughly 9 in every 12 cookies she produced were acceptable to represent S2. This meant each batch had to contain a minimum of 16 cookies to make sure she got a full dozen of her final product.

Note 2: For those with an accounting bend reading this blog, please know we purposefully kept this story simple. If Flo were going to make and bake full time, then we would definitely need to expand our pricing process to include sunk and operating costs and possibly some amortization too.

Step Two: Figure out the cost of labour required to bake, ice and package a batch of cookies. 

Including shopping and cooking time, Flo estimated the labour was around two hours per dozen worthy cookies.  She did feel her labour estimate would become lower over time once she developed a production system  but for now, this was the number.

In Alberta where we live, minimum wage was $13.60 when she was producing the cookies.  Multiplying two hours times $13.60 gave us $27.20 for the cost of labour.

Step Three:  Figure out the price to charge per cookie.

Now we knew the ingredient and packaging costs and the labour costs.  It was time to do some more math and figure out the price per individual cookie.

Herein lay the crux of the problem.  S2 Seminars had a budget of $1.50 a cookie.  $3.02 per cookie was more than double!  To get the price per cookie to meet our budget, it meant the material costs, labour costs or both needed to shrink.

Flo looked at her material costs and decided that, with our mutual eye to a quality product, there was not much that could be done to get the cost lower.  Next, she determined that meeting the goal of $1.50 per cookie would mean she’d only be able to charge $4.50 per hour until her systems were in place.  This put a lot of pressure on those systems to become ultra efficient so her labour rate could reach the minimum wage per hour target. Her chances of success were extremely low.

We then came to the mutual conclusion.  Although we all loved the finished product, it was cost prohibitive for either of us to pursue further.  We sure had fun finishing up the prototype cookies though!

If you’re a maker and struggling with setting your price, write us and we’ll write back.

Shelley Goldbeck and Susan Cramer
www.S2Seminars.ca

S2 Seminars, Grow Exponentially – use both sides of your brain!, is a partnership between Shelley Goldbeck and Susan Cramer. To learn more about running your small business, contact us today.

 

 

Because You’re Worth It

Have you been asked/expected to donate your art? Play for free? Speak at an event for no charge?

It’s often for a good cause.

Or my personal favourite… exposure!

When I’m asked to perform for exposure I say, “People die from exposure!”

Of course, as artists learn their trade, sometimes they have to do projects for experience, which differs from exposure. With experience, you get your mistakes out of the way so when the Big Show comes (whatever that may be for your art), you’re ready!

I read a Facebook post several years ago by a woman, a professional speaker, who was approached by Oprah’s team to present at their up-to-$1000-per-seat event.

For free.

The conversation went something like this:

The author of the post asked the producer on the phone, “Are you getting paid?”

Oprah’s producer replied, ” Yes.”

“What about the receptionist? Is she getting paid?”

Again, Oprah’s producer replied, “Yes.”

“The janitor?”

“Yes.”

Not surprised but disappointed, the author said, “Yet you expect me to work, after taking 16 years to get my education, practicing for years, becoming better with every performance — so much so that I’m considered an expert — for free?

To which the producer responded, “But it’s Oprah.”

(Hmmm… this reply has a bit of “exposure” odor to it, doesn’t it?)

Not shaken, the author queried again, “Is Oprah getting paid?”

I’d like to tell you the producer eventually saw the light and was able to negotiate an agreeable speaking fee for the author.  But, it was Oprah and things were done her way.

Being expected to work for free is common among my fellow musicians, poets and speakers and my numerous friends who are painters, dancers and other creatives.

Why should artists be paid? Here are 13 good reasons. I’d love to hear your reasons.

  1. Art education costs money. Lessons, classes, degrees and certificates all have their price.
  2. Art costs money to produce: paint, canvas, instruments, costumes, demo CDs, studios, props… the list goes on.
  3. Art takes time. Think of the hours you invested getting good at your art — playing an instrument, perfecting that move, capturing the curve of a face, getting your speech timing just right.
  4. Artists need to eat.
  5. Artists have marketing costs like any business: business cards, website, travel, supplies, instruments, technology, etc.
  6. Artists cope with criticism, pain, pressures, self-doubt and rejection, perhaps more than others because of their vulnerability when exposing their art to the world. (Maybe they deserve hazard pay!)
  7. Artists must create and cultivate a fan base to be successful. There are many ways to do this, but they all cost money and time.
  8. Being an artist carries greater risk than other professions. There’s no safety net of a weekly paycheque here. Gigs and sales are often sporadic and unpredictable.
  9. Art is vital to our culture, our education and indeed, our happiness. Why do we not attach higher value to it?
  10. Few artists get filthy rich, but shouldn’t all artists be able to make a living using their gifts?
  11. It’s a myth that getting paid demeans the art. The greatest art in the world has monetary value.
  12. Everybody needs money. Artists are part of the everybody.
  13. It’s not a sin to be paid for doing what you love. Many people do it and haven’t been struck down by lightning!

Your art is a valuable contribution to society.

Your being PAID allows you to make that contribution. Otherwise, you’re relying on  others for sustenance or earning a paycheque with busywork that doesn’t scream who you are like your art can.  Why should you have to let these distractions stifle your creativity and productivity when others are “allowed” to do what they love and earn a living doing it?

Today I challenge you.

Change your beliefs about artists and money.

Artists deserve to be paid.

Shelley Goldbeck, 
www.S2Seminars.ca

S2 Seminars, Grow Exponentially – use both sides of your brain!, is a partnership between Shelley Goldbeck and Susan Cramer. To learn more about running your small business, contact us today.

Creating a Marketing Plan, Part Four: How To Implement your Marketing Plan

This is the fourth in a four-part series on Creating a Marketing Plan for your arts business.

In our previous posts we discussed Who is Your customer? Where is Your Customer? What Matters to or Bonding with your Customer. In this post we look at some ideas for How to Implement your Marketing Plan.

Now that you know who your customer is, where they hang out and what matters to them, you are ready to start marketing.

The good news?  There’s more than way to accomplish this goal. Here are some tips that have worked for us.

  1. Get a system. Create a calendar to regularly put action into your marketing plan. We recommend a simple spreadsheet using MS Excel or Apple’s Numbers. There are apps you can download to integrate your calendar with other functions. Or use Google Plus where you can use the calendar, store and share documents and more. You can even go low-tech and use a paper calendar. It doesn’t matter. Just have a system. And. Use. It. If you schedule web site updates for 3PM Sunday, keep that promise to yourself or reschedule within 24 hours.
  2. Plot out your plan. Research how often you can message your customers without losing their trust. For some it’s daily, others, weekly. You might get away with sending a weekly blog or newsletter (with four times more info as sales copy), (which is tweeted and shared on Facebook automatically); two additional Facebook posts (which are automatically tweeted) and one presentation at a non-profit luncheon where you get to sell your books/CDs. Your research will dictate your frequency. Follow others in your industry. Are you comfortable with their frequency and messaging?
  3. Pre-fill content, wherever and whenever possible. For example, you can write ten blogs one weekend and schedule them to release once a week over the next two and a half months. Prepare content ahead even if you can’t have it generate automatically. You have a system, remember? You can write all your Facebook messages for the month. Collect your images, links, etc. in a file on your favorite device. They’re ready to copy and paste into your posts as you need them. With some preparation your Facebook chores can take only a few minutes each day. Technology can help. Often you can set it up so that when your blog goes live, it notifies your social media of choice. Linking the channels you use is easier than ever and will save time.
  4. Focus. You can’t do it all. Some say it’s better to NOT be on a social media channel if you aren’t active. Pick the top two or three media your audience uses and wow them. If you’re wildly successful and have more resources, you can expand your channels in the future.  If you’re on Facebook, be there. Answer comments. Share information interesting to your tribe. Be frequent and regular. If YouTube is your main channel, do it well.
  5. Measure and test everything. For example, install analytics in your web site so you can see who visited, how long, which pages they clicked on, how long they stayed on the page (were they reading it or just passing through?); all vital information. Test Facebook posts by posting the same message twice, each time with a different title. Which title garnered more likes/views? These are more clues to what resonates with your customer. Test email subject lines by sending the same message to two different groups using two titles. Measure which title elicited more reaction.

We’ve really only scratched the surface of Creating a Marketing Plan but if you implement a few of these tips you will enjoy exponential growth over doing almost nothing!

If you’re serious about making money from your art business, Create a Marketing Plan. If you need help, let us know.

Shelley Goldbeck and Susan Cramer
www.S2Seminars.ca

S2 Seminars, Grow Exponentially – use both sides of your brain!, is a partnership between Shelley Goldbeck and Susan Cramer. To learn more about running your small business, contact us today.

 

 

What to do when Oprah calls…

Breathe! Remember we all put our pants on one leg at a time – even the rich, successful and famous! Then say, “Hello.” Maybe follow it up with, “How are you today?” Whatever you do, don’t drop the phone or go running up to the first person you see screaming, “Oprah’s on the phone!!”

Seriously though, how often do you meet someone you feel is better than you – whether it’s true or not. Maybe it’s because of their financial status, brain power, natural raw talent, or some other “trait” you’ve convinced yourself makes them superior to you. We are all comprised of flesh, bone and water – roughly 60% water actually! Some of us just use our grey matter a little differently and others are simply born into money.

Our overall sense of self-worth or personal value is called our self-esteem. It’s healthy to have confidence in our own worth and abilities. But what do we do when those feelings of worthiness and contribution are low?

What You Can Do to Bolster Your Self-Esteem NOW

1. Surround yourself with people who love you.

Stop spending time with people who treat you badly. Reconnect with those who believe in you and like you (love you is even better). These people are pre-wired to help you feel better about yourself and want to see you succeed.

2. Remove negative self-talk from your vocabulary.

Why do we set the bar higher for ourselves then we would for other people, then kill ourselves trying to jump over that bar? It’s time to start believing “good enough” really is good enough and quit beating ourselves up when things aren’t perfect. Done well and with the right heart beats done to perfection every time.

3. Stop comparing yourself to others.

People don’t always tell the truth, especially on social media. On the surface, it may look like they’re doing better than you are when in reality, you are doing just as well or better! Author Seth Stephens-Davidowitz in his 2017 book Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are says:

“In the Facebook world, the average adult seems to be happily married, vacationing in the Caribbean, and perusing The Atlantic. In the real world, a lot of people are angry, on supermarket checkout lines, peeking at the National Inquirer, ignoring the phone calls from their spouse, whom they haven’t slept with in years.”

4. Find something you like doing and do more of it.

Maybe it’s playing or creating music, painting, sculpting, writing, spending time with your children, … whatever! Just do more of it so you can remind yourself you don’t have to be an expert at something to have fun. And fun is good for your mental health!

5. Get support if things become too much.

Many major centres have free or next-to-free programs for people to help re-establish healthy self esteem. In Toronto for example, the Health and Wellness Centre at the University of Toronto offers counselling services for low self-esteem. The Calgary Counselling Centre in Calgary has an action-oriented program to help you “create a positive, stronger sense of self and make healthier choices.” If you’re nervous about that big a step, make an appointment with your family doctor and start there. The secret is to just start doing something to make your life better.

 

Shelley Goldbeck and Susan Cramer
www.S2Seminars.ca

S2 Seminars, Eradicating Poverty in Artists by Teaching Business Skills, is a partnership between Shelley Goldbeck and Susan Cramer. To learn more about running your small business, contact us today.

 

Happy Inspire Your Heart with Art Day!

January 31st is Inspire Your Heart with Art Day, a day to ruminate on how art touches your heart.

Art is many things – it can be a great piece of music performed at the right volume for maximum enjoyment, a painting worth more than a thousand words, prose that moves you to tears or laughter, or maybe even something as simple as a perfectly poured cup of brew with good company to enjoy it.

Do something today that reminds you why you love having art in your life then share it at #InspireYourHeartWithArtDay or leave us a comment below.

Shelley Goldbeck and Susan Cramer
www.S2Seminars.ca

S2 Seminars, Eradicating Poverty in Artists by Teaching Business Skills, is a partnership between Shelley Goldbeck and Susan Cramer. To learn more about running your small business, attend our workshop, 3 Must-Have Tools to Market Yourself on a Shoe-String Budget.

Playground for Creativity, Community and Collaboration

cSPACE bills itself as a Playground for Creativity, Community and Collaboration.

That is a bold promise.

And very exciting!

As part of our participation in the arts community, the S2 Seminars partners, Susan and Shelley recently visited cSPACE, an incredible building born from the sandstone carcass of the old King Edward School in southwest Calgary.

cSpace is an arts hub, innovative venue and coworking space for Calgary artists to experiment, explore and spark change.

Their mission is to provide the conditions that diverse communities of creatives need to remain vital, sustainable and innovative while generating dividends for Calgarians across the city.

They do that by providing affordable, flexible and inspiring spaces that are responsive to the evolving needs of new artistic practices, missions and enterprises while delivering unique gathering places for all Calgarians.

They provide opportunities for artists to engage with peers and collaborators, amplified through greater connectivity to surrounding neighbourhoods.

They share knowledge by providing specialized workshops, services and peer-to-peer mentorship.

cSPACE King Edward has meeting facilities, a rooftop deck, on-site cafe, and a shared workspace called the Sandbox. This space allows artists to “go to work” which can be vital for artists.  Doing their art is often a solitary activity but coming to the Sandbox alleviates encroaching “hermit-ism”.

Shelley and Susan from S2 Seminars hide in a mural at cSPACE

The day we visited, a market was being held in one of the generously wide hallways of the old school. Artisans offered their lovingly created pieces, from paintings and sculpture to jewelry and soap.

The vision for cSPACE King Edward is to ignite the intersection of art and everyday life. A cool example is the old boilers used to heat the school are mounted in the floor of a hallway, covered with thick glass and turned into a museum piece: art meets life.

Everywhere you go art is in progress or finished art is displayed. It’s tremendously inspiring, knowing this torch has been carried to here and that as a city we have access to this innovative initiative.

We were impressed and amazed. We look forward to conducting some of our training sessions at cSPACE.

If you’re an artist, looking for workspace or a community, check out cSPACE.

Check out upcoming cSPACE events.

Read the cSPACE blog.

Consider becoming a cSPACE member.

Shelley Goldbeck and Susan Cramer,
www.S2Seminars.ca

S2 Seminars, Eradicating Poverty in Artists by Teaching Business Skills, is a partnership between Shelley Goldbeck and Susan Cramer. To learn more about running your small business, attend our workshop, 3 Must-Have Tools to Market Yourself on a Shoe-String Budget.

Life Happens

At S2 Seminars we believe in planning, attention to detail and doing excellent work.

But the best laid plans can go awry.

We also believe family comes first.

A death in the family has changed our plans.

We reluctantly made the recent decision to postpone our first workshop of 2018.

We’ve rescheduled 3 Must-Have Tools to Market Yourself on a Shoestring Budget for February 13, 2018.

Perhaps with New Year preparations out of the way, February 13 is a good date for you to join us.

We will help you create a business card and show you how to use it. We will build a Facebook page and you’ll leave with a plan to use it in your marketing mix. We will also help you plan your web site and give you tips for using it effectively.

If you’ve resolved to focus on your art business this year, you don’t want to miss this opportunity.


S2 Seminars, Eradicating Poverty in Artists by Teaching Business Skills, is a partnership between Shelley Goldbeck and Susan Cramer. To learn more about running your small business, attend our workshop, 3 Must-Have Tools to Market Yourself on a Shoe-String Budget.

Left – Brain, Right – Brain

The creative side of the human being is housed in the right side of the brain. Logic and reason live on the left-side.

We all have both sides (at least in theory! Some people do leave one to question this!) but we each use the two sides in varying degrees.

Most people tend to favour one side over the other. An accountant will use the left side for most of his thinking. A dancer uses mostly the right.

The accountant might be stumped when asked to come up with new ideas to promote his business. That activity requires the imagination of the right-brain.

The dancer’s eyes might glaze over at the mere whiff of a spreadsheet, which is the domain of the left brain. That doesn’t mean the dancer can do without spreadsheets. (The dancer needs a good accountant!)

Most of us require both left and right-brained thinking in our businesses. The logical thinkers tend to chirp, “I’m not creative!” when right-brain tasks are suggested. The creative thinkers will declare, “I can’t do math!” when tasked with analyzing data.

But we CAN expand our brains. The lefties can learn to let go and loosen up. Their imaginations can be ignited. The righties can be taught to focus on numbers that matter in their businesses and learn skills to make those numbers work for them.

The partners in S2 Seminars know the importance of using both sides of their brains. Shelley has decades of marketing and business experience, which has caused her to exercise both her creative and business senses. As a project management professional (left-brain tasks) and artist (over on the right), Susan knows the challenges of balancing business with creativity.

These right/left brain challenges are why S2 Seminars was born. Shelley and Susan saw a need to teach business skills to artists to help them stop suffering from “starving artist syndrome”.

Join us for one of our workshops.

Shelley Goldbeck, 
www.S2Seminars.ca

S2 Seminars, Eradicating Poverty in Artists by Teaching Business Skills, is a partnership between Shelley Goldbeck and Susan Cramer. To learn more about running your small business, attend our workshop, 3 Must-Have Tools to Market Yourself on a Shoe-String Budget.

 

What is My Art Worth, Anyway?

That’s the million dollar question!

Plato was right: beauty lies in the eyes of the beholder.

There are Picassos, that in certain parts of the world, wouldn’t fetch five bucks, yet the experts agree they’re worth millions.

Because somebody, somewhere, is willing to pay that. They want it badly enough.

THAT is the worth of art.

And that’s what makes it so darn hard to price.

At S2 Seminars, we’ve noticed artists either charge nothing or next to nothing. Or they think too much of their own work, price it in the Picasso-range and wonder why they starve!

Finding the sweet spot is the trick.

Here are five basic art pricing tips:

1: Determine your art. What is your art? Define it. How do you categorize it? Is it similar to other art?  (Of course, you’re unique, but find some similarities.) Does it have a genre?

2: Find and follow your peers. Who makes similar art? Who is in their market? Is that your market? Where do they sell their art? Do they sell locally, regionally, nationally or internationally?

3: What do they charge? These similar artists’ prices will be good launching pads for calculating what you should charge for your art. Do you have similar education, years of experience, style, customer, etc? Examine each similarity and difference to find your price.

4: Pick a Price. How much do you need? Let’s say you want to make $40,000 per year to cover your costs, expenses and have a meal out once a month (slightly over the poverty line!) You determine you can charge $2000 for each piece of your art. Therefore, you need to sell 20 pieces per year. That’s just over 1.5 per month. Now you need a plan. How will you sell two pieces per month?

5. Test. Test. Test.  Once you’ve found a price that feels right, test it with your customers. If nothing sells, it’s too high. Think of it like putting your house on the market. The real value of an agent is in pricing your house so you get the most money in as little time possible.

Whether you’re a painter, sculptor, writer, musician or singer, knowing the value of your art is key to making a living from your art business.

Pricing your product is just one of the business skills you’ll learn from S2 Seminars. To check out our latest workshop visit our Events page.

Shelley Goldbeck, 
www.S2Seminars.ca

 

Shelley Goldbeck, DTM is a partner with Susan Cramer in S2 Seminars, Eradicating Poverty in Artists by Teaching Business Skills. 

Merry Christmas! Happy Holidays! Happy New Year!

S2 Seminars partners, Shelley and Susan wish everyone a Merry Christmas, Happy Holidays, and Happy New Year!

We’ll be spending time with family, eating copious amounts of delicious food and contemplating the New Year.

Our wish for you is that you’ll recharge your batteries during this traditional and much-needed winter break.

As you reflect on the past year and look towards 2018, a good resolution is getting serious about your business.

We’re serious about our goal of eradicating poverty in artists.

If you’re serious about eradicating YOUR poverty, consider enrolling in our first class of 2018, 3 Must-Have Tools to Market Yourself on a Shoestring Budget.

Procrastination is the enemy of New Year’s resolutions so we suggest you jump right in.

We’re covering the basics: business cards, Facebook, and web sites. When the workshop is done you’ll have three tools that will make an immediate difference in your business.

What a way to start the New Year!

S2 Partners,

Shelley and Susan

S2 Seminars, Eradicating Poverty in Artists by Teaching Business Skills, is a partnership between Shelley Goldbeck and Susan Cramer. To learn more about running your small business, attend our workshop, 3 Must-Have Tools to Market Yourself on a Shoe-String Budget.

3 Things You Can Do NOW to Make Your 2018 Resolutions Come True

Resolutions aren’t wishes. They’re commitments you choose to act on… or not.

2018 is almost here. If you’re like 41% of Americans, you’re probably already thinking about how you’ll commit to the changes you’d like to see in your life next year. Unfortunately, only 9.2% of you will feel you’re successful in accomplishing those resolutions by the end of the year. These stats were collected and published in January 2017 by Statistics Brain Research Institute, a group of people passionate about numbers. More importantly, they say:

People who explicitly make resolutions are 10 times more likely to attain their goals than people who don’t explicitly make resolutions.

That’s all well and good, but how do you move from wanting a change to stating a resolution then making it come true?

There are three things you can do today to get going.

  1. Shout it from the rooftops! The more people you tell, the more people there are to help keep you accountable for what you’re trying to accomplish.  Just make sure you don’t accidentally commit to more resolutions than you can possibly fulfill in one year.
  2. Write it down. As simple as this sounds, it works — commitment is reinforced when you involve more of your senses. Writing is both physical (touch) and visual (sight). Read what you’ve written aloud when you’re done, and you add two more senses (sound and hearing), strengthening that commitment even further.
  3. Get help. When you don’t know how to proceed, getting help is one way to fast-track the endless hours you’ll spend searching and attempting to teach yourself the answers on the internet. It’s a wondrous place but it can also burn through your days with ease.

Make 2018 the year your resolutions come true!

Leave a comment below. We’d love to hear your opinion, especially if this has worked for you in past too.


Susan Cramer is a partner in S2 Seminars, Eradicating Poverty in Artists by Teaching Business Skills. To learn more about running your small business, attend our workshop, 3 Must-Have Tools to Market Yourself on a Shoe-String Budget.