A Sweet Business Plan for Success

“Business Plan!”

Did you cringe?

Many people cringe at the mere mention of a business plan, especially if they prefer to live in their right-brain over their left-brain. Of course most of us use both sides of our brains — some appear to use neither side! — but we all resonate more with one side or the other. (See our previous blog, Right-Brain, Left-Brain.)

Business plans live in the left or logical side of our brains. For those who prefer to use right-brain skills, a business plan can seem daunting.

At S2 Seminars, we realized we could help right-brain thinkers if we could find a way to translate some of the business plan “code” into language more suitable to the way they think.

Drumroll please…. enter the S2 Seminars Honeycomb Business Plan Model!

The honeycomb is symbolic of the industrious bee, his propensity to work in teams, yet able to work independently, and his sweet, Return on Investment (ROI), honey! (No, I’m not getting fresh with you!)

The hexagon shapes in honeycombs fit together in a wide variety of configurations which are conducive to building a plan, especially if  you don’t initially know the order your pieces need to be placed or how many you will need.

We recognized that 80% or more of the content in typical business plans is common to all plans. By starting with these common components, you can develop a plan that works for you.  If others who need to see your plan require more components, simply add them on to what you developed for yourself.  (For reasons to have a business plan, see our blog “Because You’re Worth It).”

Here are the most important components of a business plan.

Basics: Your company name, structure, address, phone, web site, social media, your business description and other introductory information.

Vision: Includes vision, mission and value statements. Why are you doing what you are doing and how will you do it?

Products: What are you selling – products, services or both?

Money: How much do you want to make? How much will you charge? What are your financial projections?

Markets: Who is your customer? Where is your customer? How will you reach your customer? How will you bond with your customer?

People: Who is on your team? What skills do you lack? Who can you hire or barter with for the gaps in your skills? Or, do you get training so you can fill the gap yourself?

Summary: The Executive Summary or overview of everything you’re planning. This is written after the rest of your plan but presented to potential business partners and financiers BEFORE the main plan to entice them to read more.

Writing a business plan is the first step in making a living from your art.

S2 Seminars is pleased to offer a two-day workshop for creative and performing artists called A Sweet Business Plan for Success. We will lead you through all these components in detail, helping you ferret out answers to important questions and flesh out a business plan that works for your goals, whether it’s simply to have a roadmap for business success or to secure funding.

At the end of the two days, you will have a business plan that’s 85 to 100% complete, (depending on its complexity, your ability to provide information and who needs to see it) so you can get on with making money from your art.

For more information, check out our events page.

Shelley Goldbeck, 
www.S2Seminars.ca

S2 Seminars, Grow Exponentially – use both sides of your brain!, is a partnership between Shelley Goldbeck and Susan Cramer. To learn more about running your small business, contact us today.

 

Left – Brain, Right – Brain

The creative side of the human being is housed in the right side of the brain. Logic and reason live on the left-side.

We all have both sides (at least in theory! Some people do leave one to question this!) but we each use the two sides in varying degrees.

Most people tend to favour one side over the other. An accountant will use the left side for most of his thinking. A dancer uses mostly the right.

The accountant might be stumped when asked to come up with new ideas to promote his business. That activity requires the imagination of the right-brain.

The dancer’s eyes might glaze over at the mere whiff of a spreadsheet, which is the domain of the left brain. That doesn’t mean the dancer can do without spreadsheets. (The dancer needs a good accountant!)

Most of us require both left and right-brained thinking in our businesses. The logical thinkers tend to chirp, “I’m not creative!” when right-brain tasks are suggested. The creative thinkers will declare, “I can’t do math!” when tasked with analyzing data.

But we CAN expand our brains. The lefties can learn to let go and loosen up. Their imaginations can be ignited. The righties can be taught to focus on numbers that matter in their businesses and learn skills to make those numbers work for them.

The partners in S2 Seminars know the importance of using both sides of their brains. Shelley has decades of marketing and business experience, which has caused her to exercise both her creative and business senses. As a project management professional (left-brain tasks) and artist (over on the right), Susan knows the challenges of balancing business with creativity.

These right/left brain challenges are why S2 Seminars was born. Shelley and Susan saw a need to teach business skills to artists to help them stop suffering from “starving artist syndrome”.

Join us for one of our workshops.

Shelley Goldbeck, 
www.S2Seminars.ca

S2 Seminars, Eradicating Poverty in Artists by Teaching Business Skills, is a partnership between Shelley Goldbeck and Susan Cramer. To learn more about running your small business, attend our workshop, 3 Must-Have Tools to Market Yourself on a Shoe-String Budget.