The creative side of the human being is housed in the right side of the brain. Logic and reason live on the left-side.
We all have both sides (at least in theory! Some people do leave one to question this!) but we each use the two sides in varying degrees.
Most people tend to favour one side over the other. An accountant will use the left side for most of his thinking. A dancer uses mostly the right.
The accountant might be stumped when asked to come up with new ideas to promote his business. That activity requires the imagination of the right-brain.
The dancer’s eyes might glaze over at the mere whiff of a spreadsheet, which is the domain of the left brain. That doesn’t mean the dancer can do without spreadsheets. (The dancer needs a good accountant!)
Most of us require both left and right-brained thinking in our businesses. The logical thinkers tend to chirp, “I’m not creative!” when right-brain tasks are suggested. The creative thinkers will declare, “I can’t do math!” when tasked with analyzing data.
But we CAN expand our brains. The lefties can learn to let go and loosen up. Their imaginations can be ignited. The righties can be taught to focus on numbers that matter in their businesses and learn skills to make those numbers work for them.
The partners in S2 Seminars know the importance of using both sides of their brains. Shelley has decades of marketing and business experience, which has caused her to exercise both her creative and business senses. As a project management professional (left-brain tasks) and artist (over on the right), Susan knows the challenges of balancing business with creativity.
These right/left brain challenges are why S2 Seminars was born. Shelley and Susan saw a need to teach business skills to artists to help them stop suffering from “starving artist syndrome”.
Join us for one of our workshops.
S2 Seminars, Eradicating Poverty in Artists by Teaching Business Skills, is a partnership between Shelley Goldbeck and Susan Cramer. To learn more about running your small business, attend our workshop, 3 Must-Have Tools to Market Yourself on a Shoe-String Budget.