Social media has revolutionized the business world.
Having a Facebook page can be an integral part of your marketing plan. Here are four reasons to have a Facebook Page for your business:
Companies can now speak directly to their customers and receive feedback, in essence having conversations.
The value of a conversation is immeasurable.
Think back to a recent conversation you had. The sharing of ideas may have changed your perspective on an issue. Perhaps your understanding of the opposite view has grown. You may have changed your actions as a result of that conversation.
By having conversations with your customers through a Facebook page you can learn what your customers want or need. You can tailor your product or service to meet their expectations.
2. Being Human:
When companies advertise, they tend to use “Adspeak”. We’ve all heard Adspeak, it’s what makes ads sound like advertisements.
And most of us have learned to tune out that kind of talk.
On a Facebook page you can have fun, be real, and show your vulnerability, all human characteristics not usually found in adspeak.
3. Building a Community:
The most successful businesses build communities they can go back to again and again with new products and services. These communities often consist of raving fans, the ultimate customer. Build community by:
- Posting useful, relevant and interesting links
- Asking fans to contribute with comments
- Organizing contests and promotions
- Providing a place to leave reviews and other feedback
- Offering incentives for activity on your page
4. Search Engine Optimization (SEO):
Having a Facebook page for your small business can be an effective way to direct traffic to your business website and blog. Activities on your public Facebook page can also give you an SEO boost when they are indexed by search engines.
Building and using a Facebook page is one of the tools covered in our workshop 3 Must-Have Tools to Market Yourself on a Shoestring Budget.
S2 Seminars, Eradicating Poverty in Artists by Teaching Business Skills, is a partnership between Shelley Goldbeck and Susan Cramer. To learn more about running your small business, attend our workshop, 3 Must-Have Tools to Market Yourself on a Shoe-String Budget.