Invitation to a Special Evening!


S2 Seminars would like to invite you to a special evening!

Toastmasters District 42 Speech Champion, Russ Dantu is off to compete in the Toastmasters’ World Champion of Public Speaking Finals in August. On July 25, we are Launching Russ to Chicago with an evening of entertainment and enlightenment.

The evening begins with a free autographed copy of Russ’s new book, At Your Service upon your arrival. If you’ve already bought his book, no problem. Russ is offering a “trade-in deal” where you can exchange the book from this evening for one of Russ’ other wonderful products.

Next, you’ll move onto wine and cheese networking. Your first glass of wine is free. More may be purchased for cash, with all proceeds going to the fundraiser. Meet new people and old friends as we mingle before the show and during intermission.

Then, we gather in the historic and beautiful Hillhurst United Church sanctuary for entertainment by some of Russ’ favourite Toastmasters and friends.

  • Emcees, Palmo Carpino and Former District 42 International Speech Champion, Rowena Carlson, promise an evening of hilarity.
  • Former District 42 International Speech Champion and professional performer, Chuck Rose will entertain us with his gift of song.
  • Former District 42 International Speech Champion, Darlene Davies will show us (and Russ) how it’s done!
  • For all those who’ve wondered “what the heck is Cowboy Poetry anyway?” Shelley Goldbeck (me!) will be sharing from her repertoire of original poetry and music.
  • And of course, you’ll get to hear Russ Dantu, himself, as he delivers his two competition speeches.

If that’s not enough, our evening will top with the talents of mentalist, Greg T, who uses, human psychology, illusion and intuition to dazzle his audiences.

Proceeds from this fundraiser will go towards assisting Russ with his expenses. If we reach our goal — in the spirit of uplifting each other — we plan to leave a legacy account for future Toastmaster District 42 International Speech Contest winners.

It seems ambitious, I know, but if you’re willing to treat your favourite someone to a summer evening of entertainment, enlightenment and enchantment, we’ll meet our goals.  Tickets are only available online through the secure registration services provided by our favorite event service provider, Ticketor.

Summer is short and we realize folks are vacationing and busy with family. If you can’t make it, please extend this invitation to someone who might enjoy a night on the town or consider donating money by contacting me directly.

For your convenience, I have attached our event e-Poster. We appreciate your sharing with your network to help us reach our goal of 250 Russ supporters.  Here’s how others can help:

  1. Share our poster.
  2. Buy tickets: https://bit.ly/2L3tJof
  3. Become an event sponsor. Call Shelley Goldbeck @ 403.606.1379 for details.

We hope to see you there.

Shelley Goldbeck and Susan Cramer
www.S2Seminars.ca

S2Seminars is proud to be the official registration sponsor for the fundraiser to Launch Russ Dantu to Chicago for the 2018 Toastmasters International Speech  Championship.

The Excellent EmCee

The Master of Ceremonies (MC, EmCee) is an important job — all too often left as an afterthought… after all the planning and sometimes right up to showtime.

Then someone will think, “Maybe we should have somebody running this show.” And someone, who is not prepared, is “voluntold” to herd the cats, er, I mean, usher the presenters on and off the stage. There’s much more to being an EmCee than herding cats! 

An Excellent Emcee engages, enchants and enhances the audience experience.

Time is important. Perhaps there’s a banquet. The kitchen is ready to serve at 6:30 but the speakers are all competing for Windbag Awards. After all that wind, dinner is cold and patrons are cranky. The EmCee can avert this by designating a timer to advise presenters when their time is up and they’ll be “encouraged” to vacate the stage! Follow through with the first windbag and the rest of the show will likely run on time.

It’s nice if presenters are properly introduced. This is a skill that requires preparation. A good EmCee will rehearse the introductions in advance. Yes, rehearsal. We’ve all heard introducers struggling with names and places, long run-on-and-on sentences and other readable but not speakable language.

The best introductions are those where the introducer has bothered to learn something personal about the presenter that doesn’t appear in the event program. The audience can read. Come up with something different. It’s as simple as asking presenters what they do for fun or what surprising thing can we learn about them. You’ll be amazed at the gold you’ll unearth!

A good EmCee is familiar with the entire program, knows who is drawing for the door prizes and  knows where the door prizes are. The EmCee is well briefed on the Health and Safety message and location of facility services.

Sound checks are the responsibility of the EmCee, ideally with all presenters so that if there are special needs, the EmCee is aware and can assist in accommodating them. The EmCee is the ad hoc assistant to anyone on stage. They need help negotiating the stairs; they need water; they left their notes off stage; their microphone isn’t on; their name tag is upside down – you name it.

The EmCee is like a Boy Scout: always prepared. I learned early in my speaking journey that “something will go wrong.” Rather than being devastated when it happens, accept it.  The EmCee’s job is to be agile, with a pocket full of Plan B’s and C’s!  Rarely is anything Life or Death, and a professional EmCee can camouflage most minor errors. Really talented EmCees turn disasters into entertainment. The most memorable highlights of an event are often the running gag provided by an early disaster.

The EmCee is the face of the eventthe audience assumes you’re responsible for it all. You’re the host. Always be welcoming. What is your face doing when others are speaking? Watch video of yourself to determine if you smile enough.  Practice smiling.  Are you watching the speakers when they’re performing to model the behaviour they want from their audience?

A genuine interest in people is a good trait and an absence of hubris is helpful. It’s not about the EmCee; facilitating the performance of the presenters and guiding the audience through the program are the main objectives.

When there are lulls in the program, like the PowerPoint projector isn’t working, a well prepared EmCee fills the gaps with audience-appropriate jokes, stories and interviews to keep the audience engaged. More preparation and training. Another talent is compressing the program so it doesn’t appear rushed, just efficient.

Needless to say, dressing the part, choosing appropriate language, and professional conduct are imperative. Prior to and during an event, self-care is vital:

  • sleep adequately.
  • eat nutritious food.
  • drink lots of water.
  • practice good dental hygiene.
  • avoid alcohol, coffee and foods that can affect your voice, like dairy products, which cause phlegm.
  • limit stinky food (onions, garlic, coffee, beans).

Have fun! If you have fun on stage, the audience will have fun. And an audience having fun is malleable, willing to be led and somewhat forgiving of imperfections.

Finally, be agreeable, flexible and professional throughout the event, no matter how long it takes, no matter what’s gone wrong, and no matter what difficult people have crossed your path. A smile, a kind word and a sincere “thank you for the experience” will go far to bolster your reputation as an Excellent EmCee.

Toastmasters is a terrific place to learn, develop and practice EmCee skills. Find a club near you by visiting www.Toastmasters.org. 

Don’t have time to develop your own EmCee skills?  Contact us!  We have experience EmCeeing events from birthday parties to weddings to conferences and awards dinners.  We chair Annual General Meetings too – Robert’s Rules of Order and all!

Shelley Goldbeck and Susan Cramer
www.S2Seminars.ca

S2 Seminars, Grow Exponentially – use both sides of your brain!, is a partnership between Shelley Goldbeck and Susan Cramer. To learn more about running your small business (or conducting your event!), contact us today.

 

 

Creating a Marketing Plan, Part Four: How To Implement your Marketing Plan

This is the fourth in a four-part series on Creating a Marketing Plan for your arts business.

In our previous posts we discussed Who is Your customer? Where is Your Customer? What Matters to or Bonding with your Customer. In this post we look at some ideas for How to Implement your Marketing Plan.

Now that you know who your customer is, where they hang out and what matters to them, you are ready to start marketing.

The good news?  There’s more than way to accomplish this goal. Here are some tips that have worked for us.

  1. Get a system. Create a calendar to regularly put action into your marketing plan. We recommend a simple spreadsheet using MS Excel or Apple’s Numbers. There are apps you can download to integrate your calendar with other functions. Or use Google Plus where you can use the calendar, store and share documents and more. You can even go low-tech and use a paper calendar. It doesn’t matter. Just have a system. And. Use. It. If you schedule web site updates for 3PM Sunday, keep that promise to yourself or reschedule within 24 hours.
  2. Plot out your plan. Research how often you can message your customers without losing their trust. For some it’s daily, others, weekly. You might get away with sending a weekly blog or newsletter (with four times more info as sales copy), (which is tweeted and shared on Facebook automatically); two additional Facebook posts (which are automatically tweeted) and one presentation at a non-profit luncheon where you get to sell your books/CDs. Your research will dictate your frequency. Follow others in your industry. Are you comfortable with their frequency and messaging?
  3. Pre-fill content, wherever and whenever possible. For example, you can write ten blogs one weekend and schedule them to release once a week over the next two and a half months. Prepare content ahead even if you can’t have it generate automatically. You have a system, remember? You can write all your Facebook messages for the month. Collect your images, links, etc. in a file on your favorite device. They’re ready to copy and paste into your posts as you need them. With some preparation your Facebook chores can take only a few minutes each day. Technology can help. Often you can set it up so that when your blog goes live, it notifies your social media of choice. Linking the channels you use is easier than ever and will save time.
  4. Focus. You can’t do it all. Some say it’s better to NOT be on a social media channel if you aren’t active. Pick the top two or three media your audience uses and wow them. If you’re wildly successful and have more resources, you can expand your channels in the future.  If you’re on Facebook, be there. Answer comments. Share information interesting to your tribe. Be frequent and regular. If YouTube is your main channel, do it well.
  5. Measure and test everything. For example, install analytics in your web site so you can see who visited, how long, which pages they clicked on, how long they stayed on the page (were they reading it or just passing through?); all vital information. Test Facebook posts by posting the same message twice, each time with a different title. Which title garnered more likes/views? These are more clues to what resonates with your customer. Test email subject lines by sending the same message to two different groups using two titles. Measure which title elicited more reaction.

We’ve really only scratched the surface of Creating a Marketing Plan but if you implement a few of these tips you will enjoy exponential growth over doing almost nothing!

If you’re serious about making money from your art business, Create a Marketing Plan. If you need help, let us know.

Shelley Goldbeck and Susan Cramer
www.S2Seminars.ca

S2 Seminars, Grow Exponentially – use both sides of your brain!, is a partnership between Shelley Goldbeck and Susan Cramer. To learn more about running your small business, contact us today.

 

 

Creating a Marketing Plan, Part Two: Where is Your Customer?

This is the second in a four-part series on Creating a Marketing Plan for your arts business.  Link to Part 1, Who is Your Customer?

Part Two: Where is Your Customer?

In Part One of Creating a Marketing Plan we identified who our ideal customer is and what matters to him/her. Now that you know that information, finding your customers will be easier. Here are some tips for where to find your customers.

  1. Create a list of possible media. Your list might include your web site, your blog and social media such as Twitter, Facebook, Linked In, Pinterest, Instagram, Snapchat; traditional media like print (including books/magazines), radio, TV; and newer media like podcasts, YouTube and webinars. Business cards, postcards, brochures, and promotional gifts (pens, water bottles, bags) are all part of your marketing, as are how you dress, how you speak; even the cleanliness of your car sends a message to clients.
  2. Now that you have your list, it’s time to analyze each medium’s effectiveness in reaching your ideal customer. For example, if your ideal customer is a soccer mom, you will likely find her on Facebook. If your client is the CEO of a small company, good luck reaching him on Facebook! Odds are LinkedIn will be his social media of choice. This might require you spending time on the various media to find out who’s there and what they’re saying.
  3. If you don’t know where your customer hangs out, do some research. Ask past customers how they like to communicate with you. They might like frequent short messages on Twitter rather than reading a long technical blog article. They might prefer podcasts because they spend long hours in a car. They might like to post pictures on Instagram. 

Once you’ve determined where your customers are, the next step is to join them there. Set up your Facebook account, start writing your blog or the script for your video, decide if you’ll find your following on Pinterest or Instagram or neither! (Where NOT to be is as important as where TO be!)

Finding your tribe is a process. Very few get it on the first try.

Most artists, authors, speakers and other influencers are not using the same media nor speaking to the same audience with the same message in the same way they were two decades ago!

So be kind to yourself as you build your business. Baby steps!

If you need help setting up your systems, call us.

Once you find your following, what are you going to say?

In Part Three of Creating a Marketing Plan, we cover “Bonding with your Customer” or Matching your Message to your Customer.

 

Shelley Goldbeck and Susan Cramer
www.S2Seminars.ca

S2 Seminars, Grow Exponentially – use both sides of your brain!, is a partnership between Shelley Goldbeck and Susan Cramer. To learn more about running your small business, contact us today.

 

Link to Part 1, Who is Your Customer?

Creating a Marketing Plan, Part One: Who Is Your Customer?

In our past blog, I Have My CD, Now What? we discussed why you need a marketing plan.

And we promised to show you how.

In this four-part series, we’ll look at various steps that are integral to planning, building, and executing a marketing plan for your business.

A few decades ago I participated in a community theatre production. Once we had our parts, our first exercise was to “get to know” our characters. We did that by creating a back story for them. In the script we found clues to why the characters were the way they were and we made up back stories to explain their current state.

At the time I wondered why we were bothering. What we wrote would never be performed or revealed in any way.

Then I realized that none of us could “be” our characters if we didn’t really know them. “Being” a character is far different from “doing” a character, as anyone who has sat through a badly performed play can attest.

It’s the same with customers. We can’t serve them, meet their needs or sell to them if we don’t really know them.

The first step to creating a marketing plan is to get to know your ideal customer.

Who is your ideal customer?

The answer is NOT “everyone”, despite being the most common answer!

In our world of infinite choices and combinations you and your product will never appeal to “everyone” so get over it!

Here are some tips for discovering your customer.

  1. Think about one person who was most excited about you or your product. What does he/she look like? What does she want, need, have, etc.? What does he drive? What makes her heart sing? How many children does she have or does she even have children? Does he cook? Does she travel? Does he play an instrument? What does she read?
  2. Think about what you can do for her. Don’t even think about what she can do for you (buy your product) before you know why she wants/needs your product. You waste your resources and risk alienating a potential future customer when you’re not sure. How will your product improve her life/health/happiness?
  3. Think about why. Why does your ideal customer care about you or your product? (Or, what would it take to get her to care about you and your product?) What values do you share with your customer?

This is not a comprehensive list of questions because all our customers are different. The important part is to ask questions. Make no assumptions.

You might find it helps you to draw a picture of your ideal customer or create a collage of everything your ideal customer cherishes.

Caution: if you do not complete this painting-the-picture-of-your-ideal-customer step all future steps are at your peril! It is imperative that you know the wherefores and the whys of your customers’ buying decisions if you ever hope to sell them anything. You can only accomplish this if you know them intimately.

Once you’ve arrived at honest accurate answers to this question, “Who is your ideal customer?” you’re ready for Part Two of Creating a Marketing Plan, Finding Your Ideal Customer.

Shelley Goldbeck and Susan Cramer
www.S2Seminars.ca

S2 Seminars, Grow Exponentially – use both sides of your brain!, is a partnership between Shelley Goldbeck and Susan Cramer. To learn more about running your small business, contact us today.

 

 

What to do when Oprah calls…

Breathe! Remember we all put our pants on one leg at a time – even the rich, successful and famous! Then say, “Hello.” Maybe follow it up with, “How are you today?” Whatever you do, don’t drop the phone or go running up to the first person you see screaming, “Oprah’s on the phone!!”

Seriously though, how often do you meet someone you feel is better than you – whether it’s true or not. Maybe it’s because of their financial status, brain power, natural raw talent, or some other “trait” you’ve convinced yourself makes them superior to you. We are all comprised of flesh, bone and water – roughly 60% water actually! Some of us just use our grey matter a little differently and others are simply born into money.

Our overall sense of self-worth or personal value is called our self-esteem. It’s healthy to have confidence in our own worth and abilities. But what do we do when those feelings of worthiness and contribution are low?

What You Can Do to Bolster Your Self-Esteem NOW

1. Surround yourself with people who love you.

Stop spending time with people who treat you badly. Reconnect with those who believe in you and like you (love you is even better). These people are pre-wired to help you feel better about yourself and want to see you succeed.

2. Remove negative self-talk from your vocabulary.

Why do we set the bar higher for ourselves then we would for other people, then kill ourselves trying to jump over that bar? It’s time to start believing “good enough” really is good enough and quit beating ourselves up when things aren’t perfect. Done well and with the right heart beats done to perfection every time.

3. Stop comparing yourself to others.

People don’t always tell the truth, especially on social media. On the surface, it may look like they’re doing better than you are when in reality, you are doing just as well or better! Author Seth Stephens-Davidowitz in his 2017 book Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are says:

“In the Facebook world, the average adult seems to be happily married, vacationing in the Caribbean, and perusing The Atlantic. In the real world, a lot of people are angry, on supermarket checkout lines, peeking at the National Inquirer, ignoring the phone calls from their spouse, whom they haven’t slept with in years.”

4. Find something you like doing and do more of it.

Maybe it’s playing or creating music, painting, sculpting, writing, spending time with your children, … whatever! Just do more of it so you can remind yourself you don’t have to be an expert at something to have fun. And fun is good for your mental health!

5. Get support if things become too much.

Many major centres have free or next-to-free programs for people to help re-establish healthy self esteem. In Toronto for example, the Health and Wellness Centre at the University of Toronto offers counselling services for low self-esteem. The Calgary Counselling Centre in Calgary has an action-oriented program to help you “create a positive, stronger sense of self and make healthier choices.” If you’re nervous about that big a step, make an appointment with your family doctor and start there. The secret is to just start doing something to make your life better.

 

Shelley Goldbeck and Susan Cramer
www.S2Seminars.ca

S2 Seminars, Eradicating Poverty in Artists by Teaching Business Skills, is a partnership between Shelley Goldbeck and Susan Cramer. To learn more about running your small business, contact us today.

 

What is Your YouTube Strategy?

If you choose to do only one thing for your business in 2018, having a YouTube strategy could result in your best Return on Investment (ROI).

ROI is all about inputs (what you invest) versus outcomes (what you get back).

If I invest $10 and get back $100, that’s excellent ROI. If I invest $100 and get back $10, I’m losing money like a sieve.

If I invest 200 hours to create a painting that I can sell for $50, I’ll starve.

But if I can duplicate and sell that painting for $50 to 100 customers, that’s $5000 and I’m making a living wage ($5000 made divided by 200 hours to create equals $25 per hour).

In today’s world, there are many places to invest your time and money. The emergence of video as an important marketing tool can’t be ignored.

Well, it can, but you won’t be as happy with your ROI.

Here are some interesting facts about YouTube:

  • YouTube gets over 30 million visitors… per day.
  • 300 hours of video are uploaded to YouTube every minute!
  • Almost 5 billion videos are watched on YouTube every single day.

See more YouTube statistics.

Depending on your audience, it’s very likely you’ll find them on YouTube. That’s why you need a YouTube strategy.

The Plan

Your plan begins with creating your own YouTube channel if you don’t already have one. Even if you do, you might want to create a new one specifically for your business.

Here is a good basic YouTube video on how to create a YouTube channel.

Here’s a more thorough explanation with screen shots in a blog for creating a YouTube channel.

Once you have a channel you need to add content.

But where do you get video content?

You can share other people’s content or you can create your own. Mostly you’ll create your own. After all, promoting you and your art is why you have a YouTube channel!

How do you create video content?

Here are seven tips to help you create good content.

  1. Most of our devices come with video cameras that are far better quality than we’ve ever had. They’re simple to use.  Editing software is widely available and easy to use.
  2. Remember to pull your devices out of your pockets and capture the moments of your life.
  3. Ask friends and family to record you at your craft, perhaps a piece of one of your music performances or you teaching a child to paint.
  4. You can make videos on how to do certain techniques that make you a better artist. If you have a trick that makes a beautiful creation, produce a video and share it with the world.
  5. Create a slide with your contact information to attach to the front and back of your video.
  6. Edit. Edit. Edit. Attention spans are shrinking daily so it’s wise to get to the point and keep it short with no unnecessary footage.  If you don’t grab your audience in the first five seconds, they’re gone. If you bore them along the way, they’re gone. We recommend one to two minute videos, and up to five minutes if they’re VERY interesting.
  7. You can even hire professionals to help you create content. (We can recommend videographers. Contact us.)

Post your videos to YouTube.

Then remember to tell people about your video using other media like your web site, Twitter, Facebook, and email.

Why do you need video content in your marketing mix?

There are at least five good reasons to use video content:

  1. Consumers want it. Remember those statistics? There is an appetite to learn using video.
  2. Connection. Arguably, video allows us to get better connected. When customers can see you, hear you and see your work, they’re more apt to trust you. And if they trust you and like you, they buy from you.
  3. Choice. That’s the new consumer desire. They want to choose how they consume their media. Some want written words, some want to hear them. Some want pictures, many want video.  By going to where your customers are, you are adding to their choice and increasing the chances they’ll choose you.
  4. Video is a unique way to promote your business. While customers are online, the majority of businesses have yet to discover the power of video. You can lead by pioneering video marketing in your category.
  5. Video is an ideal way to promote visual and performing arts, simply because… it’s visual! Event planners want to see you before they hire you. Having a presence on YouTube is vital for getting those gigs.

At S2 Seminars we are a “practice what you preach” company. We recently fired up our own YouTube channel. See our first video here.

We produced a half dozen “spots” which we will use to promote ourselves, our seminars and our other products. We plan to release them one at a time, strategically.

We will combine our YouTube strategy with our other marketing and promotions, like this blog, which is sent to Facebook and Twitter when we post. And we’re tracking it all in our marketing plan.

If you would like some help planning your YouTube strategy, contact us or attend one of our courses.

Shelley Goldbeck and Susan Cramer, 
www.S2Seminars.ca

S2 Seminars, Eradicating Poverty in Artists by Teaching Business Skills, is a partnership between Shelley Goldbeck and Susan Cramer. To learn more about running your small business, attend our workshop, 3 Must-Have Tools to Market Yourself on a Shoe-String Budget.

Do I Need a Facebook Page?

Social media has revolutionized the business world.

Having a Facebook page can be an integral part of your marketing plan. Here are four reasons to have a Facebook Page for your business:

1. Conversations:

Companies can now speak directly to their customers and receive feedback, in essence having conversations.

The value of a conversation is immeasurable.

Think back to a recent conversation you had. The sharing of ideas may have changed your perspective on an issue. Perhaps your understanding of the opposite view has grown. You may have changed your actions as a result of that conversation.

By having conversations with your customers through a Facebook page you can learn what your customers want or need. You can tailor your product or service to meet their expectations.

2. Being Human:

When companies advertise, they tend to use “Adspeak”. We’ve all heard Adspeak, it’s what makes ads sound like advertisements.

And most of us have learned to tune out that kind of talk.

On a Facebook page you can have fun, be real, and show your vulnerability, all human characteristics not usually found in adspeak.

3. Building a Community:

The most successful businesses build communities they can go back to again and again with new products and services. These communities often consist of raving fans, the ultimate customer. Build community by:

  • Posting useful, relevant and interesting links
  • Asking fans to contribute with comments
  • Organizing contests and promotions
  • Providing a place to leave reviews and other feedback
  • Offering incentives for activity on your page

4. Search Engine Optimization (SEO):

Having a Facebook page for your small business can be an effective way to direct traffic to your business website and blog. Activities on your public Facebook page can also give you an SEO boost when they are indexed by search engines.

Building and using a Facebook page is one of the tools covered in our workshop 3 Must-Have Tools to Market Yourself on a Shoestring Budget.

Shelley Goldbeck, 
www.S2Seminars.ca

S2 Seminars, Eradicating Poverty in Artists by Teaching Business Skills, is a partnership between Shelley Goldbeck and Susan Cramer. To learn more about running your small business, attend our workshop, 3 Must-Have Tools to Market Yourself on a Shoe-String Budget.

New Year’s Resolutions

As 2017 winds down, many people reflect on the past year and look forward to a better 2018.

For some that’s as far as it goes: looking.

Some resolve to change something. Weight-loss, getting fit and smoking cessation are the three of the most common resolutions.

By Valentine’s Day most of those resolutions are long dead.

And the few that survive? What is the primary difference?

They had a plan!

Simple as that. You can pontificate and declare your intentions but without a plan nothing happens.

The plan isn’t magic either. You just need to implement it.

It helps if you write down your plan and read it over once in awhile.

In 2007 I decided I wanted to call myself a writer. I had been writing since age eight, published here and there, but truly making a difference in my job with my writing skills. It was time to break out!

But how?

I started with two steps.

#1 Read More. Every writer I admired or followed recommended voracious reading. As a child I was a ravenous reader but books became a luxury when I was raising children. One day I realized if I gave up computer games and TV, I’d have plenty of time to read. I set a goal of one book per week. I kept a spreadsheet so I could measure my progress. I carried a book with me wherever I went. In eleven years, I have read 1100 books, having eventually settled on a comfortable pace of two books per week.

#2 Write more. Having a weekly newspaper column was a dream of mine but lacking a degree in journalism proved a formidable obstacle. Then came blogging. I realized I could fulfill my urge to express my opinions… without permission! I wrote weekly (my Plan) for several years, honing my skills and venting my soul. That led to other writing opportunities and before long I felt confident billing myself as a writer. All that reading significantly contributed to my writing ability.

YOUR plan does not have to be elaborate. It can be as simple as two steps, written down, checked on monthly, and quietly implemented.

But there must be a plan. Without it, it’s like the nursery rhyme,

“If wishes were horses, then beggars would ride.”

If you would like help with your plan, contact us or attend one of our workshops.

Shelley Goldbeck, 
www.S2Seminars.ca

S2 Seminars, Eradicating Poverty in Artists by Teaching Business Skills, is a partnership between Shelley Goldbeck and Susan Cramer. To learn more about running your small business, attend our workshop, 3 Must-Have Tools to Market Yourself on a Shoe-String Budget. 

Left – Brain, Right – Brain

The creative side of the human being is housed in the right side of the brain. Logic and reason live on the left-side.

We all have both sides (at least in theory! Some people do leave one to question this!) but we each use the two sides in varying degrees.

Most people tend to favour one side over the other. An accountant will use the left side for most of his thinking. A dancer uses mostly the right.

The accountant might be stumped when asked to come up with new ideas to promote his business. That activity requires the imagination of the right-brain.

The dancer’s eyes might glaze over at the mere whiff of a spreadsheet, which is the domain of the left brain. That doesn’t mean the dancer can do without spreadsheets. (The dancer needs a good accountant!)

Most of us require both left and right-brained thinking in our businesses. The logical thinkers tend to chirp, “I’m not creative!” when right-brain tasks are suggested. The creative thinkers will declare, “I can’t do math!” when tasked with analyzing data.

But we CAN expand our brains. The lefties can learn to let go and loosen up. Their imaginations can be ignited. The righties can be taught to focus on numbers that matter in their businesses and learn skills to make those numbers work for them.

The partners in S2 Seminars know the importance of using both sides of their brains. Shelley has decades of marketing and business experience, which has caused her to exercise both her creative and business senses. As a project management professional (left-brain tasks) and artist (over on the right), Susan knows the challenges of balancing business with creativity.

These right/left brain challenges are why S2 Seminars was born. Shelley and Susan saw a need to teach business skills to artists to help them stop suffering from “starving artist syndrome”.

Join us for one of our workshops.

Shelley Goldbeck, 
www.S2Seminars.ca

S2 Seminars, Eradicating Poverty in Artists by Teaching Business Skills, is a partnership between Shelley Goldbeck and Susan Cramer. To learn more about running your small business, attend our workshop, 3 Must-Have Tools to Market Yourself on a Shoe-String Budget.

 

3 Things You Can Do NOW to Make Your 2018 Resolutions Come True

Resolutions aren’t wishes. They’re commitments you choose to act on… or not.

2018 is almost here. If you’re like 41% of Americans, you’re probably already thinking about how you’ll commit to the changes you’d like to see in your life next year. Unfortunately, only 9.2% of you will feel you’re successful in accomplishing those resolutions by the end of the year. These stats were collected and published in January 2017 by Statistics Brain Research Institute, a group of people passionate about numbers. More importantly, they say:

People who explicitly make resolutions are 10 times more likely to attain their goals than people who don’t explicitly make resolutions.

That’s all well and good, but how do you move from wanting a change to stating a resolution then making it come true?

There are three things you can do today to get going.

  1. Shout it from the rooftops! The more people you tell, the more people there are to help keep you accountable for what you’re trying to accomplish.  Just make sure you don’t accidentally commit to more resolutions than you can possibly fulfill in one year.
  2. Write it down. As simple as this sounds, it works — commitment is reinforced when you involve more of your senses. Writing is both physical (touch) and visual (sight). Read what you’ve written aloud when you’re done, and you add two more senses (sound and hearing), strengthening that commitment even further.
  3. Get help. When you don’t know how to proceed, getting help is one way to fast-track the endless hours you’ll spend searching and attempting to teach yourself the answers on the internet. It’s a wondrous place but it can also burn through your days with ease.

Make 2018 the year your resolutions come true!

Leave a comment below. We’d love to hear your opinion, especially if this has worked for you in past too.


Susan Cramer is a partner in S2 Seminars, Eradicating Poverty in Artists by Teaching Business Skills. To learn more about running your small business, attend our workshop, 3 Must-Have Tools to Market Yourself on a Shoe-String Budget.